Posts by araffi

Problem-solving and creativity are the same. When we are solving problems, we evaluate our circumstance, identify opportunities, visualize scenarios and judge the results before we act. When you are attempting a creative endeavor, you go through the same process. The intent is the same. You are building something with intellectual resources. We know that the…

Creativity is often looked at as something that only tortured artists and authors can access. However, if Alex Raffi, partner and Creative Director for Imagine Communications has a say, creativity can be utilized and obtained in any profession regardless of stereotype. Alex Raffi established his Creative Courage program a few years ago to help individuals,…

“Creativity doesn’t just come, it is a process… There is no blank slate, you have a lifetime of experience… Start somewhere, literally anywhere”. Today we’re brushing up on some Creative Courage with Alex Raffi of Imagine Communications. Thanks, Alex, for the insight and perspective today!