The Creative Courage workshop was not only informative, but also beneficial to me and the Zappos Content team. Alex did a fantastic job of helping us understand that some of our “creative limitations” are a result of our perspectives. We had been looking at creativity from a linear/singular view, but creativity is multidimensional. We have already implemented some of the practical examples he provided us, like storyboarding, in order to harness our creativity and take it to the next level. The biggest takeaway was that creativity is like a muscle, and like all our other muscles, we have to exercise it, or it will atrophy.